SoHo NYC: Shopping, Dining, and Culture Welcome to the art, food, and shopping capital of NYC and explore this favorite downtown neighborhood, just east of the Hudson. The area south of Houston (SoHo) is a world-famous shoppers paradise, with everything from designer boutiques and fancy chain stores to street vendors selling knock-offs. Bordered by Houston Street, Lafayette Street and the western part of Broadway in Lower Manhattan, this artsy-chic region oozes distinct character. As NYC's epicenter of artistic freedom, expect to find plenty of celebs, models, musicians and comedians in SoHo. Falling off of the NYC grid, street names in SoHo use actual names, like Spring St. or Prince, adding to the neighborhood's charm and unforgettable touch. Walk the cobblestone streets and stop in the up-and-up art galleries, buzz-worthy pop-ups, and some of the best restaurants and nightlife hotspots in the world.